Souphiane Fard’s Content Marketing strategy of choice

Souphiane Fard - Content marketing is so important that no business can really thrive without it. The real question is: what type of contents are you creating? What method are you leveraging to create and market contents? The Triple H strategy have been proven over and again to be one of the best strategies.

Souphiane Fard, VP Marketing & Business Development at Influence Orbis gave a succinct explanation of the triple H strategy and why it could be relevant to your brand.

Before we dive into an overview of the triple H strategy, culled from Souphiane Fard’s video, it is important to note that this strategy is employed by several fortune 500 companies and was developed by YouTube strategists based on viewership, engagement and what people search for.

According to Souphiane Fard, the triple H or HHH strategy stands for Help content, Hub content and Hero content. We will take a look at each of them.

Help Contents

These are informational contents. They are basically tutorials or How-to contents. By producing help contents, you will be supplying answers your viewers need. This will help you to become a trustworthy brand.

Furthermore, help contents are centered around contents your audience are already searching for. Souphiane Fard added that it helps brands to position themselves as authorities in the field. Besides tutorials and how-tos, help contents also include tips and tricks and other kinds of informational videos or contents.

Hub Contents

Hub contents are extremely important for the day-to-day consumption of your users. They revolve around story-telling but the goal of this type of content is to establish a connection between the brand and the target market.

Unlike help and hero content, hub content should be an ongoing type of content. It doesn’t have to be on any particular niche but depending on your industry or target market, it can be just about anything.

A lot of contents can be classified under the hub contents but the most common examples include vlogs, behind-the-scene videos, docu-style series, and brand campaigns.

Hero Contents

Hero contents are definitely not the kind of content you create often but they are nonetheless very important. This type of content should be very creative. They are created to be viral and inspiring. The major goal of a hero content is to achieve a massive reach. Souphiane Fard said a hero content should be like a “superbowl ad”.

As pointed out earlier, hero contents may not be created as often as the aforementioned two. It may be perfect to create them once or twice a year but they require a lot more budget than the aforementioned two types of contents.

Conclusion

The success of your contents, and your business, depends so much on the content strategy you employ. Due to the efficiency and ease of the triple H strategy, it is employed by fortune 500 companies. Furthermore, it is easy to get on with this strategy. Even if you have little or no experience with content marketing, you can create powerful contents with the triple H strategy.