Souphiane Fard’s Content Marketing strategy of choice
Souphiane Fard - Content marketing is so important that no business can really thrive without it. The real question is: what type of contents are you creating? What method are you leveraging to create and market contents? The Triple H strategy have been proven over and again to be one of the best strategies. Souphiane Fard, VP Marketing & Business Development at Influence Orbis gave a succinct explanation of the triple H strategy and why it could be relevant to your brand. Before we dive into an overview of the triple H strategy, culled from Souphiane Fard’s video, it is important to note that this strategy is employed by several fortune 500 companies and was developed by YouTube strategists based on viewership, engagement and what people search for. According to Souphiane Fard, the triple H or HHH strategy stands for Help content, Hub content and Hero content. We will take a look at each of them. Help Contents These are informational contents. They are ba